SoMa Part 3: Art, Nightlife, and Local Favorites
SoMa is where San Francisco’s creativity, culture, and community collide. From world-class art at SFMOMA to iconic nightlife spots like 1015 Folsom and DNA Lounge, this neighborhood hums with energy day and night. Add in eclectic food, green parks, and a thriving tech scene, and you’ve got one of The City’s most dynamic places to live, work, and play.
Buying a Co-op in San Francisco: What to Know Before You Fall in Love
Buying a co-op in San Francisco isn’t harder than buying a condo — it’s just different. From share loans to board approvals, co-ops come with their own rules and rewards. Here’s what to know before you buy into one of The City’s most timeless forms of homeownership.
SoMa Part 2: The Condo Comeback
SoMa’s story keeps evolving. After the pandemic pause, the neighborhood’s condo market is bouncing back—fueled by returning workers, AI companies, and buyers rediscovering the value of San Francisco’s most versatile homes. From industrial-chic lofts to modern glass towers, SoMa is once again proving that reinvention is part of its DNA.
Rebuilding The City: Inside San Francisco’s Real Estate Shift from Recovery to Reinvention
San Francisco’s real estate market is rewriting its own story. Inventory is down, demand is up, and AI wealth and tech liquidity are transforming how buyers and sellers move. Entry-level buyers are exploring TICs and co-ops while the luxury market is catching fire. Even Mid-Market and Union Square are buzzing again with renovations, retail reboots, and renewed confidence. The City isn’t just recovering — it’s reinventing itself.
TICs in San Francisco: What They Are, Why They Exist, and How to Buy One Without Losing Your Mind
TIC ownership in San Francisco sounds simple until you try to explain it. From fractional financing to condo conversion myths, here’s what you need to know about Tenancy in Common ownership in The City—what works, what doesn’t, and when it makes sense.
SoMa Part 1: From Warehouses to Loft Living
Once a gritty industrial zone, SoMa has reinvented itself time and again—from shipyards and printing presses to punk shows, loft living, and tech startups. Today, its blend of history, art, and innovation makes South of Market one of San Francisco’s most fascinating neighborhoods.
San Francisco’s Comeback: It’s Complicated (and That’s Very Us)
San Francisco never moves in straight lines. Crime is down, rents are up, and optimism is creeping back into The City’s streets. From Union Square’s retail revival to luxury buyers returning and investors circling once-empty office spaces, San Francisco is reinventing itself again. The comeback is real, it’s complicated, and it feels exactly like us.
Rates Just Dropped! What does that mean for San Francisco?
Rates just dropped, and even a small cut can mean big shifts in San Francisco real estate. Buyers get breathing room, sellers see more activity, and timing suddenly matters more. From monthly payments to offer strategies, here’s what this latest Fed move really means in The City.
When Your Home’s Value Drops but Your Tax Bill Doesn’t (How to Appeal Your San Francisco Property Taxes)
Thinking about appealing your San Francisco property tax bill? You’re not alone—over 10,000 owners filed last year, and backlogs mean it can take 12–18 months just to get a hearing. In the meantime, you still pay the bill. The good news: if values have dropped since you bought, you can fight back. Between January 2–March 31 you can request a free informal review, and July 2–September 15 is the window for a formal appeal. Both are deadline-driven, paperwork heavy, but potentially worth thousands in savings.
Flashback Friday: The Pyramid, the Punch, and a Peek into the Past
Welcome back to Flashback Friday—a series where I share some of my favorite weird, wonderful, and occasionally hidden stories from San Francisco’s past. If you’re a history nerd like me, this is your kind of news: the Transamerica Pyramid just cracked open a time capsule buried at its base since 1974. Yes, really. While the rest of us were busy with housing market headlines and AI everything, someone unearthed a literal treasure chest from San Francisco’s groovy past.
Back in the day…
Real Estate, Taxes, and a Bill That Actually Makes Sense
Some good news — and I don’t say that lightly.
The House just passed a major tax bill packed with real estate wins. It still has to get through the Senate, but even as-is, it’s worth a closer look. If you own property, work in real estate, invest, or just hope to buy one day, this one matters.
The (somewhat ridiculously named) One Big Beautiful Bill Act …
Stop Letting Fear Steer Your Financial Decisions
I’ve said it before, and I’ll say it again: buying a home is a deeply personal decision. But what it shouldn’t be is an emotional reaction to a headline — or a meme — about the economy.
Here’s the reality:
The economy is doing …
Flashback Friday: The Relic Returns
Welcome back to Flashback Friday—a series where I share some of my favorite weird, wonderful, and occasionally hidden stories from San Francisco’s past. And this time, it’s personal! 💛
It’s been a while since I’ve posted — February, to be exact. Spring swept me up in the best way: helping clients buy, sell, pivot, and build new chapters. I didn’t mean to go quiet. But then, while digging through a box at my mom’s house, I found this — my very first business card from Zephyr Real Estate, circa 2006. Two decades…
Mortgage Rates Take a Step Back—What It Means for SF Buyers and Sellers
After a spike last week thanks to hot inflation data, mortgage rates are easing up again as investors rethink where the economy is headed. The 30-year fixed mortgage rate dropped to 6.93%, which is still high compared to a few years ago—but better than where we’ve been. So, what’s the real impact for buyers and sellers in San Francisco’s market? Let’s get into it.
California’s Prop 19: Who Wins & Who Loses
Who doesn’t love talking about taxes? If you don’t, move along. BUT if you own property in California, you might wanna stick around. Prop 19 might’ve been the BEST thing to happen to your tax bill—or the WORST. 🤷🏻♀️ It really all depends on your circumstances. Either way, it changed how your tax basis is handled come time to transfer, and the new-ish rules are still catching people off guard.
10 Ways to Avoid Escrow Headaches: Because No One Likes Last-Minute Surprises
Escrow should be the smooth final stretch of your real estate journey—not a stress-fueled disaste, or a late close. But let’s be real, last-minute hiccups happen way too often thanks to missing documents, delayed wire transfers, or unexpected legal snags. The good news? A little planning goes a long way.
Flashback Friday: That Dapper Swagger on Pine Street, By Fred Lyon
I didn’t know who Fred Lyon was when I first saw this photo, I just knew it hit me. It’s one of those black-and-white masterpieces—Nob Hill, Pine Street—with a dapper Joe mid-step, hat at the right, The swagger is undeniable. The backdrop? Cars parked at an impossible angle, clinging to the hillside like they might slide off into oblivion at any moment. (If you know the stress of getting in our out, parked at than angle, you know!) .I just knew it hit me. The City’s hills, the parked cars hanging on for dear life, that guy striding down the stairs like he owns the block—it all felt so familiar, like a memory I never actually lived but somehow still knew.
So I looked the photographer up. I saw the rest of his photos. And suddenly, it all made sense.
FREE TOILETS!!! Hurry—Time Is Running Out!
How did I not know about this? Probably because all my bills are on autopay and I avoid opening my mail like it’s a jury duty notice. But the San Francisco Public Utilities Commission (SFPUC) is giving away FREE TOILETS!!! Yes, FREE TOILETS!!! And not just the toilet itself—they’ll even install it for free with a licensed plumber.
Home Insurance in SF: What You Don’t Know Can Cost You
For San Francisco homeowners, home insurance isn’t just about coverage anymore—it’s about whether you can even get a policy in the first place. With major insurers pulling out of California, canceling policies, and refusing to write new ones, many property owners are left scrambling. If you haven’t checked your policy lately, now’s the time. Because surprise—just because you had coverage last year doesn’t mean you still do.
Home Insurance in California: Who’s Still Writing Policies (and What You Need to Know)
If you’re a homeowner or a buyer in The City, insurance is no longer something you can take for granted. Between major insurers pulling out of California, canceling policies, and refusing new coverage, plus older homes with “red flag” features like knob-and-tube wiring, trying to secure a policy can feel downright intimidating.. If you haven’t checked your policy lately, you should.
