Six 2026 Housing Predictions: Why San Francisco Won’t Play by National Rules
National forecasts paint a calm picture for 2026, but San Francisco plays by its own rules. With renewed demand, limited inventory, and AI-driven job growth, The City is positioned to outperform the country again. Think of the national forecast as the weather report. This is the microclimate version.
Why Private Listings Are Usually a Terrible Idea for San Francisco Sellers
Private listing networks promise exclusivity, but the reality in San Francisco is far more costly. Homes sold privately average an eighteen-percent loss compared to publicly marketed listings. Sellers lose visibility, buyers lose access, and the market loses the competitive pressure that creates true value. Transparency isn’t a luxury here. It’s the only way to protect a seller’s equity.
San Francisco New Development: What Q3 2025 Says About Where The City Is Headed
New development is where you can feel San Francisco’s confidence returning. Q3’s numbers show buyers leaning toward modern design, efficiency, and buildings that support the next decade of their lives. From boutique projects in Russian Hill to skyline towers downtown, demand is gathering in ways that reveal who is buying, where they’re buying, and why. The City isn’t rushing back. It’s rebuilding with intention.
In San Francisco, the home you choose shapes the life you live.
Buying a home in San Francisco isn’t just about numbers. It’s about choosing the rhythm of your next chapter. Neighborhoods here shape identity, routine, and the life you want to grow into. The smartest decisions happen when the investment makes sense and the lifestyle feels right. In The City, you’re never just buying a home. You’re choosing a life.
A New Chapter for San Francisco Real Estate (Except we’ve been Here Before!)
San Francisco’s real estate market is alive again, with home sales and prices reaching their highest levels in years. In October, sixty-one percent of homes sold over asking and luxury sales passed one hundred across the Bay Area. Confidence is back, buyers are competing, and The City has found its rhythm once more after years of hesitation.
The Real Reasons Why People Buy Luxury Real Estate in San Francisco and Beyond
San Francisco’s luxury real estate market is thriving again, with renewed energy from tech, AI, and international buyers. From Pacific Heights to St. Francis Wood, homes aren’t just selling — they’re redefining what it means to live beautifully in The City. Here’s why people invest in luxury real estate here and beyond.
AI Companies Are Paying the Rent: How Tech Perks Are Shaping San Francisco’s Housing Market
AI companies footing the bill for San Francisco rent? Sounds about right. Several firms are now offering housing stipends or free apartments to lure top talent—and it’s already rippling through the housing market. When a company covers your rent, it changes your buying power and shifts entire neighborhoods. San Francisco’s housing story keeps evolving, and this chapter might be one of its most fascinating yet.
The Look of Now: Architectural Trends Across San Francisco
San Francisco architecture is shifting toward warmth, texture, and intention. Gold and black finishes are replacing stainless steel, natural materials are softening modern design, and sustainability has quietly become standard. These aren’t passing trends but signs of where great design is headed — thoughtful, enduring, and rooted in how we truly live.
San Francisco’s Comeback: It’s Complicated (and That’s Very Us)
San Francisco never moves in straight lines. Crime is down, rents are up, and optimism is creeping back into The City’s streets. From Union Square’s retail revival to luxury buyers returning and investors circling once-empty office spaces, San Francisco is reinventing itself again. The comeback is real, it’s complicated, and it feels exactly like us.
Home Insurance in SF: What You Don’t Know Can Cost You
For San Francisco homeowners, home insurance isn’t just about coverage anymore—it’s about whether you can even get a policy in the first place. With major insurers pulling out of California, canceling policies, and refusing to write new ones, many property owners are left scrambling. If you haven’t checked your policy lately, now’s the time. Because surprise—just because you had coverage last year doesn’t mean you still do.
Home Insurance in California: Who’s Still Writing Policies (and What You Need to Know)
If you’re a homeowner or a buyer in The City, insurance is no longer something you can take for granted. Between major insurers pulling out of California, canceling policies, and refusing new coverage, plus older homes with “red flag” features like knob-and-tube wiring, trying to secure a policy can feel downright intimidating.. If you haven’t checked your policy lately, you should.
From Listings to Keys: Why You Need a Buyer’s Agent in San Francisco
From our recent Instagram posts, it might look like the team at LubaSF is all about listings, but we love working with buyers, too. (Two of our upcoming listings were once my buyers, and I’ve helped them through multiple chapters of their real estate journey!) Helping people find the right home is just as exciting as helping them sell it—and if you’re looking to buy in The City, you’re going to want the right person in your corner. 💪😎
More Than a Realtor: The Many Hats I Wear for My Clients
People often assume that being a real estate agent is all about sales. But here’s the thing—I don’t see myself as a “salesperson.” Never have, never will. My job isn’t about pushing a deal through. It’s about guiding people through one of the biggest decisions of their lives with expertise, care, and strategy. (Obviously using AI to generate cutesy images is NOT one of the hats that I can pull off wearing. 🤣)
Introducing Clinton Higginbotham: The LubaSF Team’s Part-Time Prodigy
When I decided to bring on an assistant to help with the many moving parts of real estate, it didn’t take long to think of the perfect person—Clinton Higginbotham. Clinton isn’t just any assistant; I’ve known him since he was in kindergarten. I’ve watched him grow into a driven, sharp, and curious young man, and now he’s a part-time member of the LubaSF team while finishing his senior year at Sacred Heart Cathedral in San Francisco.
Proposition 33: What It Could Mean for Rent Control in San Francisco and the Impact on Small Property Owners
Hey San Francisco, let’s dive into something that could have a big impact on our City—California Proposition 33. This upcoming proposition could tighten statewide rent control measures, and while it sounds like a win for tenants, the reality is more complex, especially for small mom-and-pop investors who rely on rental income for their retirement. Let’s break down what this means and compare it to the current rent control measures in place in San Francisco.
Could You Find Your Next San Francisco Home While Grocery Shopping?
The real estate technology market has been flooded in recent years with “location-based” applications to help buyers find properties in their area. With little variation, they all work in about the same way:
A San Francisco Studio Condo for $220,873!
Some of you may have heard about the San Francisco’s Below Market Rate Housing Program. It allows would-be homebuyers with income that is somewhat restricted to actually buy a home of their own.
San Francisco – Spring has SPRUNG!
My favorite sign of spring in SF is always forget-me-nots! Of course, with that comes a busy spring home buying season. I was busy with sellers and buyers since January, but it seems things are ramping up to get even busier, which may mean less blog posts here.
$18,000 in Free Money for San Francisco Home Buyers
You read that right! First time home buyers that get into contract before May 1st and close between May 1st and June 30th get a big fat tax credit!
I could rehash the details, or I could give you the skippy straight from the horse’s mouth (and by horse, I mean the San Francisco Association of Realtors.) You’re getting the latter:
What's the Right San Francisco Neighborhood for You?
There are just under 100 unique and distinct districts in San Francisco according the the San Francisco Realtors Association.
Other sources will list just over 100. But no matter how you count them, there’s no denying that there’s A LOT of variety when it comes to what neighborhood you ultimately choose to call “home!”