From Listings to Keys: Why You Need a Buyer’s Agent in San Francisco

From Listings to Keys: Why You Need a Buyer’s Agent in San Francisco

From our recent Instagram posts, it might look like the team at LubaSF is all about listings, but we love working with buyers, too. (Two of our upcoming listings were once my buyers, and I’ve helped them through multiple chapters of their real estate journey!) Helping people find the right home is just as exciting as helping them sell it—and if you’re looking to buy in The City, you’re going to want the right person in your corner. 💪😎

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More Than a Realtor: The Many Hats I Wear for My Clients

More Than a Realtor: The Many Hats I Wear for My Clients

People often assume that being a real estate agent is all about sales. But here’s the thing—I don’t see myself as a “salesperson.” Never have, never will. My job isn’t about pushing a deal through. It’s about guiding people through one of the biggest decisions of their lives with expertise, care, and strategy. (Obviously using AI to generate cutesy images is NOT one of the hats that I can pull off wearing. 🤣)

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San Francisco’s 2025 Luxury Real Estate: Trends for the Discerning Buyer

San Francisco’s 2025 Luxury Real Estate: Trends for the Discerning Buyer

Ah, The City—where the fog is as thick as the competition for prime real estate. As we move into 2025, San Francisco’s luxury property market continues to evolve, and if you think you can just waltz in and snap up a trophy property without strategy, think again. The landscape is shifting, and those who understand the nuances will come out ahead.

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Luxury in San Francisco: How Architecture Defines the Art of High-End Living

Luxury in San Francisco: How Architecture Defines the Art of High-End Living

Let’s face it—San Francisco’s luxury real estate market is unlike any other. Here, luxury isn’t just about marble countertops or heated floors (though we love those too). It’s about the soul of the space, the story it tells, and how its design fits into the fabric of The City. From the jaw-dropping Victorians in Pacific Heights to the sleek, glass-fronted wonders in Noe Valley, architecture is the defining ingredient that transforms a home from just expensive to undeniably luxurious.

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What's the Right San Francisco Neighborhood for You?

What's the Right San Francisco Neighborhood for You?

There are just under 100 unique and distinct districts in San Francisco according the the San Francisco Realtors Association.

Other sources will list just over 100.  But no matter how you count them, there’s no denying that there’s A LOT of variety when it comes to what neighborhood you ultimately choose to call “home!”

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Loans Through Mortgage Brokers Might Get Cheaper!

Loans Through Mortgage Brokers Might Get Cheaper!

If you’ve been working with a good and honest mortgage broker, you’re already getting the lowest rates possible.  A good mortgage broker knows that providing folks with lowest rates and best terms is the right way to do business, regardless of the amount of his paycheck.

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You Listening, San Francisco? Higher Fees, Lower Loan Limits = More Expensive Mortgages
The Elephant in the Room: Family, Real Estate, and Why You Should Care

The Elephant in the Room: Family, Real Estate, and Why You Should Care

I was talking to a friend the other day about elephants—don’t ask me how we got there, but it was one of those conversations that just kind of happens. And it got me thinking. Elephants are pretty amazing, and not just because they can literally uproot trees. It’s their sense of family that really sets them apart. These guys take “it takes a village” to a whole new level.

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