Why Your Home Inspector's Report Sounds Scarier Than It Is
"Conditions conducive to fungi" sounds terrifying, but it's boilerplate language in almost every San Francisco home inspection report. Here's how to actually read an inspection report without panicking.
What a $200K Salary Actually Buys You in San Francisco
A $200K salary sounds like a lot until you try to buy in San Francisco. Here's what that income actually affords in different SF neighborhoods in 2026, with real numbers and real math.A $200K salary sounds like a lot until you try to buy in San Francisco. Here's what that income actually affords in different SF neighborhoods in 2026, with real numbers and real math.
The Man Who Wrote San Francisco's Sprinkler Mandate Now Profits From It. Here's What That Means for Your Condo.
The man who wrote San Francisco's high-rise sprinkler mandate retired and opened a consulting firm charging the same condo owners for help navigating his rules. After 20 years selling real estate in The City, I've seen bad process before. This is something else entirely.
Flashback Friday: The Japanese Tea Garden and the Family ThatWas Forced to Leave It
The Hagiwara family tended the Japanese Tea Garden in Golden
Gate Park for four generations. Then the government forced them to
leave. This is what we lost.
Stop Asking Your Uncle in Wisconsin About San Francisco Real Estate
Everyone has a person giving them real estate advice who doesn't know San Francisco. Your uncle in Wisconsin, your sister in Oregon, your neighbor who bought in 2012. Here's why local expertise matters.
Your Buyer Just Asked ChatGPT What to Offer. Now What?
Buyers are asking ChatGPT what to offer on SF homes. Sellers are checking AI for pricing. The agents panicking about this are missing the point.
The Overbid Is Back in San Francisco. But Not Everywhere.
85% of SF houses sold over asking in early 2026, tying the all-time record. But the condo market is playing by different rules entirely.
$56 Million in Pacific Heights. The Luxury Market Isn't Guessing.
A Pacific Heights mansion just sold for $56 million, the priciest SF sale since 2024. The luxury end of The City's market is making a clear statement.
Flashback Friday: The Richmond District… Why Richmond?
The Richmond District wasn't named after a city in Virginia. It was named after a suburb of Melbourne, Australia, by a teenage art dealer who couldn't stop collecting Japanese vases.
The Paris of the West Is Getting Dressed Again
Nordstrom is eyeing the former Saks building. Chanel is taking over Williams-Sonoma. Union Square is waking up.
What Dog Rescue Taught Me About Real Estate (and Why I'll Never Work Like Oprah)
Beyond Rescue doesn't hand out dogs like party favors. And I don't hand out house keys to anyone who walks through the door. Here's why matchmaking matters.
From Emporium to Westfield to Whatever’s Next: San Francisco Centre’s Next Act
The former Westfield site is entering its fourth act. With Presidio Bay Ventures and Prado Group likely at the helm, the future of 865 Market Street is shifting away from the traditional mall model. Expect a move toward "vertical neighborhoods" featuring high-end wellness clubs, hospitality-focused offices, and potential luxury residential units. As San Francisco tweaks transfer tax incentives and seismic programs to revitalize downtown, this redevelopment could serve as the anchor for The City's recovery.
Why Are MLS Listing Photos Being Deleted? A Data Problem Affecting San Francisco Home Appraisals
Agents and appraisers pay MLS dues for reliable property data, yet listing photos sometimes disappear once homes go pending. When those images vanish the historical record weakens, and in one reverse mortgage appraisal the missing data contributed to a valuation that came in roughly $900,000 below what the property likely supported.
Opendoor Says It Can Offer a 4.99% Mortgage. The Question Is Why
Opendoor says it may offer a 4.99 percent mortgage rate on homes it sells. The announcement grabbed attention, but the deeper story highlights the ongoing challenges of the iBuyer business model.
FINCEN Real Estate Reporting Rule Is Now in Effect: What San Francisco Buyers Using LLCs or Trusts Should Know
The FINCEN real estate reporting rule took effect March 1, 2026. Here is what San Francisco buyers using LLCs, trusts, and entity ownership structures should understand before writing an offer.
If You Own a $2M–$5M Home in San Francisco, This Window Is Not Passive
San Francisco’s $2M–$5M market is regaining strength. Here’s why sellers who prepare now may benefit from tightening inventory and renewed buyer competition.
San Francisco’s $2M–$5M Market Is Moving. Waiting To Buy Will Cost You.
Multiple offers are back in San Francisco’s $2M–$5M market. Here’s why waiting for lower rates could cost buyers more and how to compete strategically in The City.
In San Francisco Real Estate, Bigger Often Means Further Away
As national brokerages get larger, San Francisco clients do not necessarily get better representation. This is a street-level look at what mergers can cost, and why local expertise still matters in The City.
Flashback Friday: The Original SF Underdogs
Long before Instagram rescue stories, San Francisco fell in love with two stray dogs named Bummer and Lazarus. A look at the city’s original underdogs.
San Francisco’s High-Rise Sprinkler Mandate: Safety Policy or Political Overreach?
San Francisco’s high-rise sprinkler mandate is no longer theoretical. For many pre-1975 condo owners, it has become a question of engineering, assessments, and market uncertainty.