San Francisco’s Comeback: It’s Complicated (and That’s Very Us)

San Francisco’s Comeback: It’s Complicated (and That’s Very Us)

San Francisco never moves in straight lines. Crime is down, rents are up, and optimism is creeping back into The City’s streets. From Union Square’s retail revival to luxury buyers returning and investors circling once-empty office spaces, San Francisco is reinventing itself again. The comeback is real, it’s complicated, and it feels exactly like us.

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