SoMa Part 2: The Condo Comeback
SoMa’s story keeps evolving. After the pandemic pause, the neighborhood’s condo market is bouncing back—fueled by returning workers, AI companies, and buyers rediscovering the value of San Francisco’s most versatile homes. From industrial-chic lofts to modern glass towers, SoMa is once again proving that reinvention is part of its DNA.
SoMa Part 1: From Warehouses to Loft Living
Once a gritty industrial zone, SoMa has reinvented itself time and again—from shipyards and printing presses to punk shows, loft living, and tech startups. Today, its blend of history, art, and innovation makes South of Market one of San Francisco’s most fascinating neighborhoods.
San Francisco’s Comeback: It’s Complicated (and That’s Very Us)
San Francisco never moves in straight lines. Crime is down, rents are up, and optimism is creeping back into The City’s streets. From Union Square’s retail revival to luxury buyers returning and investors circling once-empty office spaces, San Francisco is reinventing itself again. The comeback is real, it’s complicated, and it feels exactly like us.