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Privacy Policy

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Effective date: [November 03, 2026]

This Privacy Policy explains how Luba Muzichenko a real estate agent with City Real Estate ("we", "us"), collects, uses and protects personal information when you visit www.lubasf.com (the "Site") or contact us.

1. Information we collect

Information you give us. When you fill out a form or contact us, we collect what you choose to provide:

  • Contact form: name, email address, phone number and your message.
  • Home valuation form: your contact details plus property information, such as address, size, condition and your timeline for selling.
  • Newsletter signup: your email address and, if provided, your name.
  • Property search accounts: if you register with a search tool on the Site, your login details, saved searches, favorite listings and alert preferences.
  • Direct contact: information you share by phone, email or text, or in person, including your buying or selling goals, budget and preferred neighborhoods.

Information collected automatically. When you use the Site, we and our service providers may collect your IP address, browser and device type, pages viewed, listings viewed, referring website, approximate location (derived from your IP address) and the date and time of your visit. We collect this through cookies and similar technologies (see Section 3).

Information from other sources. We may receive information about you from the Multiple Listing Service (MLS), property search providers, our brokerage, and people who refer you to us.

2. How we use and share information

How we use it. We use your information to:

  • respond to your inquiries and provide real estate services;
  • prepare home valuations and comparative market analyses;
  • send listing alerts, market updates and newsletters you request;
  • operate, secure and improve the Site, including preventing spam and fraud;
  • meet our legal, licensing and recordkeeping obligations.

How we share it. We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We share it only as follows:

  • Our brokerage: City Real Estate, which supervises our real estate activity and keeps transaction records as required by law.
  • Service providers: companies that host the Site, provide property search (IDX) tools, send email, manage our client records (CRM) or provide analytics and spam protection. They may use your information only to provide services to us.
  • Transaction parties: when you ask us to, we share information with lenders, escrow and title companies, inspectors, other agents and similar parties involved in your transaction.
  • Legal reasons: when required by law, subpoena or a licensing authority, or to protect the rights and safety of you, us or others.
  • Business transfers: if our business or brokerage affiliation changes, client records may transfer as allowed by law.

3. Cookies, tracking and third-party tools

Cookies are small files stored on your device. We use them to keep the Site working, remember your preferences and understand how visitors use the Site. When you first visit, our cookie banner lets you accept or customize non-essential cookies. You can change your choice at any time with the "Cookie Settings" link in the footer, and you can block or delete cookies in your browser.

The Site uses the following third-party tools, each under its own privacy policy:

  • Property search: iHomefinder (IDX) [and Zenlist / Global Luxury Search which display MLS listings and may manage search accounts and alerts.
  • Spam protection: Google reCAPTCHA, which collects device and usage data to detect bots. Your use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.
  • Analytics: [Google Analytics], which reports on how visitors use the Site.
  • Embedded content: maps, videos and social media widgets, which may set their own cookies.

Do Not Track. Browsers can send a "Do Not Track" signal. There is no common standard for responding to it, so the Site does not currently respond to these signals. We do honor Global Privacy Control (GPC) signals as an opt-out of any sharing where the law requires it.

4. Communications, retention and security

Email and text messages. We send marketing emails only if you sign up or ask us to. Every marketing email includes an unsubscribe link. If you agree to receive text messages, message and data rates may apply; reply STOP to opt out or HELP for help. Even after you opt out of marketing, we may still contact you about an active inquiry or transaction.

How long we keep information. We keep personal information for as long as needed to provide our services and meet legal requirements. California law requires real estate licensees and brokers to keep transaction records for at least three years. We delete or anonymize inquiry and newsletter data we no longer need.

Security. We use reasonable administrative, technical and physical safeguards, including encrypted (HTTPS) connections and access controls on our records. No website or email system is completely secure, so please do not send sensitive financial information, such as bank account or Social Security numbers, through Site forms or regular email.

5. Your rights and choices

You can ask us to access, correct or delete the personal information we hold about you, or to stop sending you marketing. Use the contact details in Section 6. We will respond within the time the law requires and may need to verify your identity first. We may keep information we must retain by law, such as transaction records.

California residents. Depending on whether the California Consumer Privacy Act (CCPA), as amended by the CPRA, applies to us, you may have the right to:

  • know what personal information we collect, use and disclose, and why;
  • delete personal information, subject to legal exceptions;
  • correct inaccurate personal information;
  • opt out of the sale or sharing of personal information (we do not sell or share it);
  • limit the use of sensitive personal information (we do not use it beyond what the law permits);
  • not be discriminated against for exercising these rights.

You may use an authorized agent to make a request on your behalf. Under California's "Shine the Light" law (Civil Code § 1798.83), you may ask whether we disclosed personal information to third parties for their direct marketing. We do not make such disclosures.

Children. The Site is not directed to children under 16, and we do not knowingly collect their personal information. If you believe a child has given us information, contact us and we will delete it.

6. Changes and contact

We may update this Privacy Policy from time to time. We will post the new version here with a new effective date, and for significant changes we may also notify you by email.

For questions or privacy requests, contact:

Luba Muzichenko, City Real Estate DRE #01768716 · City Real Estate DRE
Email: Luba(at)LubaSF(dotted)com · Phone: 415.449.8488 Website: www.lubasf.com
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