Live beautifully. Move intentionally.

San Francisco isn’t just where Luba sells homes. It IS home.

With two decades navigating The City’s ever-evolving market, Luba brings a rare blend of sharp strategy, concierge-level service, and lived-in local knowledge to every client and every deal.

Raised in the Richmond District and proudly based there, she’s seen neighborhoods shift, the market flex, and investment opportunities unfold in real time. Her background in hospitality and office management laid the groundwork for what she delivers today: white-glove representation without the pretense.

She began her real estate career at Zephyr, where she was named Rookie of the Year and quickly rose to Top Producer. In 2024, she joined Vanguard Properties, drawn to its independence, integrity, and modern edge.

Luba is the advisor who will tell you what not to buy and the strategist who sees around corners. She combines luxury-level service without the pretense, whether guiding first-time buyers or seasoned investors.

She serves on the board of Beyond Rescue, fosters dogs, and is usually growing something—whether it’s a houseplant, a home, or a better way to live. Luba helps her clients move with purpose and confidence—always with an eye toward living beautifully.

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“I work with people looking to achieve their real estate goals, from the first-time homebuyer or seller, to the experienced investor, to the rich and famous (or infamous)... my goal is to treat everyone how I want to be treated, with humanity, with dignity, and without the cheesy sales pitches. I’m here from the first day of your real estate journey and I’ll be here long after any transaction has closed, because it’s not just a real estate deal, it’s your life.” - Luba

Buying or selling a home is one of the biggest and most personal decisions you will ever make.

With that comes a lot of different emotions. Luba’s ultimate goal is to assess her clients’ needs, imparting her San Francisco knowledge while giving honest feedback, and doing so with integrity.

She is a Certified Residential Specialist, a member of the exclusive Top Agent Network and a member of LuxeSF.

If you want a Realtor who will work with you to do whatever it takes to achieve and expedite realizing your real estate goals, Luba is the Realtor for you.

A real estate deal isn’t just a transaction, it’s your life. She understands this. If you aren’t satisfied, she’s not satisfied, and she’ll keep working until you are. Luba’s goal is to be your trusted real estate advisor for life.

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555 Castro Street
San Francisco, CA. 94114

Phone
415.307.1392

Luba@LubaSF.com
DRE # 01768716

Hours
Monday – Friday
10am – 6pm