I watched an agent lose a deal last month because their buyer went home after an open house and asked ChatGPT what they should offer. ChatGPT pulled comps from the neighborhood (not wrong, technically), estimated a value range ...
There's a number floating around San Francisco right now that keeps making people's eyes go wide. Eighty-five percent. That's the share of single-family homes in The City that sold above asking price in early 2026. The average overb...
Courtesy of sfchronicle A Pacific Heights mansion just sold for $56 million. Let that sit for a second. Fifty-six million dollars. Off-market. No public listing. No open house. No Zillow link. Just a quiet transaction between peop...
San Francisco was once called the Paris of the West, and if you're old enough to remember what Union Square used to feel like on a Saturday afternoon, you know exactly why. It wasn't just the stores. It was the weight of it. The idea that ...
I serve on the board of Beyond Rescue, a San Francisco dog rescue. I foster dogs. I write their bios. I show up at adoption events and try not to cry when the good ones go home (and sometimes when the difficult ones do too, becaus...
I’m going to say something that most agents won’t. If you are leaving San Francisco in two years, you probably should not buy. There are neighborhoods in The City right now where your rent is $2,000 less per month than...
Sea Cliff has a particular kind of gravity. The blocks are quiet. The homes sit back just enough. The air feels different when you turn toward the water. When a $4M listing appears there labeled “fixer,” it does something to people...
If you spend any time watching listings in The City, you’ve seen this pattern repeat. A Richmond home comes on at $1.5M. No one actually believes it will sell there. A week later it closes at $2.2M. Sometimes higher. Buyers feel mis...
The narrative about the quiet, discreet, off market sale is a beautiful story agents tell to make themselves feel like they are guarding the crown jewels. It sounds sophisticated. It feels exclusive. It is also, for the vast majorit...
The call usually comes in on a Tuesday, flavored with that specific brand of optimism that only exists before someone has actually laid eyes on a 3R report. Someone has found a "deal" in Sea Cliff. It is a house with history, a glim...
In San Francisco, timing a luxury listing usually follows a predictable rhythm: wait for the spring blossoms or the post-Labor Day rush. But for homeowners in the $5M+ bracket, there is a quieter, more significant clock running in the...
By now most of you know how I feel about private listing networks. I have talked about them for years because they chip away at the thing that matters most in real estate. Trust. Sellers deserve transparency. Buyers deserve a fair...