Stay informed with the latest insights into the San Francisco real estate market. Luba Muzichenko shares expert tips and trends for buyers, sellers, and investors, from neighborhood guides to market updates and luxury real estate advice. Whether you’re buying, selling, or exploring life in The City, find trusted local insights to help you make smarter real estate decisions.
The morning started the way a lot of real estate mornings in The City do. Coffee on the desk, MLS open, and a handful of recent sales to compare before the phone starts ringing. Two homes in the Richmond District had closed w...
Not long ago, I was standing in the entry of a Pacific Heights home while a buyer studied the ceiling moldings and the proportions of the living room. The conversation drifted, as it often does in San Francisco, from architectur...
Last weekend, a $3.4M home in The City received five offers. It was not a distressed sale. Not a unicorn property. It was simply well-prepared, well-positioned, and introduced into a market that is regaining its footing. Tha...
Last weekend, a $3.4M home in The City received five offers. It was not dramatically underpriced. It was not a once-in-a-decade trophy. It was simply well-located, thoughtfully prepared, and released into a market that is quietly...
The first sign that a brokerage has stopped feeling local is usually not the press release. It is the tone. The hallway gets quieter. Decisions take longer. Familiar people disappear, or they stay but suddenly have less pow...
Welcome back to Flashback Friday: a series where I share some of my favorite weird, wonderful, and occasionally hidden, stories from San Francisco’s past. It was a Sunday, and another pop-up adoption event. I was coming back from a ben...
A few weeks ago I was standing in a 1960s high-rise living room near Russian Hill. Original parquet floors. Floor-to-ceiling glass. The kind of view that makes you forgive almost anything. The seller wasn’t talking about the ...
I’m going to say something that most agents won’t. If you are leaving San Francisco in two years, you probably should not buy. There are neighborhoods in The City right now where your rent is $2,000 less per month than...
Sea Cliff has a particular kind of gravity. The blocks are quiet. The homes sit back just enough. The air feels different when you turn toward the water. When a $4M listing appears there labeled “fixer,” it does something to people...
If you spend any time watching listings in The City, you’ve seen this pattern repeat. A Richmond home comes on at $1.5M. No one actually believes it will sell there. A week later it closes at $2.2M. Sometimes higher. Buyers feel mis...
Welcome back to Flashback Friday: a series where I share some of my favorite weird, wonderful, and occasionally hidden, stories from San Francisco’s past. And don’t laugh, but I may be dumb. I’ve lived in The Ci...
The narrative about the quiet, discreet, off market sale is a beautiful story agents tell to make themselves feel like they are guarding the crown jewels. It sounds sophisticated. It feels exclusive. It is also, for the vast majorit...