Getting Real – Truth in Advertising
I was going through some old notes, and I found the gem below and had a little chuckle. II remember how refreshing it was to see a little listing that put the “real” back in “realtor!” 🙂 I can’t seem to find where this advertising gem was listed - but I wish we saw more like this.
Real estate agents are known for some serious fluff in our marketing pieces. We use words like “cozy” when we mean “tiny”. Or we say it has “potential” when we mean “once you rip out the kitchen, the bathrooms, the wallpaper, and that hideous statue it’ll be exactly what you want.”
Introducing: Lauren Mirov - The LubaSF Team’s Secret Weapon (Well, Not So Secret Anymore!)
We’re beyond excited to introduce you to the newest (and honestly, most organized) member of the LubaSF team—Lauren Mirov, our rockstar Transaction Coordinator! 🎉
If you’ve ever wondered how we manage to keep every deal on track, every document in place, and every deadline met—well, that’s all thanks to Lauren. With her unparalleled attention to detail and an uncanny ability to create order out of chaos, Lauren is the glue that holds it all together behind the scenes.
Guess Who’s Back? Yep, It’s Me!
Hey there, San Francisco! It’s been a minute (or a few years, but who’s counting?). If you’ve been around since the early days, you might remember that from 2007 to 2012, I ran a pretty popular real estate blog right here in the City. We’re talking thousands of readers, mentions from the likes of Curbed SF, SocketSite, and more. It was a wild ride, and I’ve missed every moment of it.
Testing, Testing, Testing, 1, 2, 3
So the blog has been dead. Some folks didn’t notice, some folks did, and others missed it so much that they sent me nasty emails expressing their displeasure that this San Francisco real estate agent needed a break.
The Elephant in the Room: Family, Real Estate, and Why You Should Care
I was talking to a friend the other day about elephants—don’t ask me how we got there, but it was one of those conversations that just kind of happens. And it got me thinking. Elephants are pretty amazing, and not just because they can literally uproot trees. It’s their sense of family that really sets them apart. These guys take “it takes a village” to a whole new level.