Last month I got a call from a first-time buyer at 9:47 p.m. on a Tuesday. She was reading her home inspection report and had gotten to the part about "conditions conducive to the growth of wood-destroying fungi." She wanted to know if sh...
A friend of mine moved to The City last year from Austin. Software engineer. $200,000 base salary. He called me from his Airbnb in Hayes Valley, buzzing with that new-to-SF energy, and said "I'm ready to buy a house." I paused. No...
Last fall, a client of mine called from her apartment on Nob Hill. She'd just come from an HOA meeting where the board presented a special assessment estimate for fire sprinkler installation. The number was $247,000 per unit. She'...
Last week a client called me in a mild panic. She'd been pre-approved, we'd found a great two-bedroom condo in the Inner Sunset, and we were about to write an offer. Then she talked to her uncle. Her uncle... who is a general contra...
I watched an agent lose a deal last month because their buyer went home after an open house and asked ChatGPT what they should offer. ChatGPT pulled comps from the neighborhood (not wrong, technically), estimated a value range ...
There's a number floating around San Francisco right now that keeps making people's eyes go wide. Eighty-five percent. That's the share of single-family homes in The City that sold above asking price in early 2026. The average overb...
The first sign that a brokerage has stopped feeling local is usually not the press release. It is the tone. The hallway gets quieter. Decisions take longer. Familiar people disappear, or they stay but suddenly have less pow...
A few weeks ago I was standing in a 1960s high-rise living room near Russian Hill. Original parquet floors. Floor-to-ceiling glass. The kind of view that makes you forgive almost anything. The seller wasn’t talking about the ...
Make it stand out Whatever it is, the way you tell your story online can make all the difference. Asset-based lending gets talked about as a sophisticated solution, and in the right circumstances, it is. But sophistica...
There’s a certain house that quietly sits on the market in The City. Original cabinets. Seventies carpet. Maybe a bathroom that hasn’t met a subway tile yet. It gets passed over. Not because it’s a bad house…but because it i...
There’s a headline that resurfaces every few weeks claiming interest rates are “paralyzing” the housing market. The number changes. The conclusion doesn’t. And while that narrative fits a large portion of buyers, it misses wha...
The conversation usually starts the same way. A successful professional, tired of rent increases or a landlord who takes weeks to fix a leak, decides it is time to buy. They have the down payment. They have the equity. They feel the w...