I’m going to say something that most agents won’t. If you are leaving San Francisco in two years, you probably should not buy. There are neighborhoods in The City right now where your rent is $2,000 less per month than...
If you spend any time watching listings in The City, you’ve seen this pattern repeat. A Richmond home comes on at $1.5M. No one actually believes it will sell there. A week later it closes at $2.2M. Sometimes higher. Buyers feel mis...
The narrative about the quiet, discreet, off market sale is a beautiful story agents tell to make themselves feel like they are guarding the crown jewels. It sounds sophisticated. It feels exclusive. It is also, for the vast majorit...
The conversation usually starts the same way. A successful professional, tired of rent increases or a landlord who takes weeks to fix a leak, decides it is time to buy. They have the down payment. They have the equity. They feel the w...
In the traditional world of real estate investing, a 2% yield is treated as a red flag. If you take a spreadsheet to a financial advisor in the Midwest and show them a $7 million Pacific Heights property that rents for $12,000 a mon...
In San Francisco, timing a luxury listing usually follows a predictable rhythm: wait for the spring blossoms or the post-Labor Day rush. But for homeowners in the $5M+ bracket, there is a quieter, more significant clock running in the...
By now most of you know how I feel about private listing networks. I have talked about them for years because they chip away at the thing that matters most in real estate. Trust. Sellers deserve transparency. Buyers deserve a fair...
Somewhere along the way, real estate conversations became all numbers and no nuance. Price per square foot. ROI. Bedroom count. As if anyone actually wakes up thinking, “Today feels like a perfectly reasonable day to purchase a 2-...
San Francisco real estate feels alive again, and I’m loving every minute of it! The latest report from the San Francisco Business Times confirms what so many of us have felt at open houses these past few months. Homes are selli...
As always, Vanguard Properties is ahead of the headlines. About a month ago, at one of our sales meetings, an agent mentioned a client whose employer was offering $2,000 a month toward housing if they bought within a few blocks of the offic...
If you’ve lived here long enough, you know that San Francisco doesn’t move in straight lines. It’s always a cycle of boom, bust, and boom again, usually with a side of chaos in between. Right now the headlines are split: crime is do...