Getting Real – Truth in Advertising

I was going through some old notes, and I found the gem below and had a little chuckle. II remember how refreshing it was to see a little listing that put the “real” back in “realtor!” 🙂 I can’t seem to find where this advertising gem was listed - but I wish we saw more like this.

Real estate agents are known for some serious fluff in our marketing pieces.  We use words like “cozy” when we mean “tiny”.  Or we say it has “potential” when we mean “once you rip out the kitchen, the bathrooms, the wallpaper, and that hideous statue it’ll be exactly what you want.”