Look for someone with genuine, demonstrable knowledge of San Francisco’s neighborhoods, housing stock, pricing patterns, and local regulations. Experience matters, but so does communication style, strategic thinking, and your ability to trust them with a high-stakes decision. Ask how they handle disclosures, how they evaluate value, and what they would tell you if a property wasn’t right for your goals. An agent who tells you what you need to hear, not just what you want to hear, is worth a lot in this market. You can also read my client reviews to see how past clients describe the experience.
