Luba is your San Francisco Real Estate Specialist when you need to buy or sell a home.

She has a sincere passion for The City, its history and the people (and dogs) who live here. When not selling real estate or taking care of of her personal dogs, Luba volunteers and fosters dogs with Beyond Rescue. She also dabbles in a bit of art. 

Since entering Real Estate in 2006, Luba has been awarded Top Producer many times during her career. She’s worked independently and has partnered with seasoned realtor, Jamie Howell, until his recent retirement in 2019. 

With almost 2 decades of professional experience, Luba takes pride in being an expert in the San Francisco real estate market. Knowing the volatility of the SF market and the nuances associated with it is critical to meeting client goals. 

“I work with people looking to achieve their real estate goals, from the first-time homebuyer or seller, to the experienced investor, to the rich and famous (or infamous)... our goal is to treat everyone how we want to be treated, with humanity, with dignity, and without the cheesy sales pitches. I’m here from the first day of your real estate journey and I’ll be here long after any transaction has closed, because it’s not just a real estate deal, it’s your life.” - Luba

Meet The Team

  • LUBA MUZICHENKO

    REALTOR

  • TALI LANDO

    ASSISTANT

  • ROBERT IMAZUMI

    LENDER

  • DALE ZINK

    STAGER

Featured
Sip, Chill, or Gummy? SF’s New Fun Zones Could Be SO MUCH More Than Just Booze
Sip, Chill, or Gummy? SF’s New Fun Zones Could Be SO MUCH More Than Just Booze

Well, folks, it looks like San Francisco is about to crank up the fun with new public drinking zones. We’re talking outdoor sippin’ spots where you can grab a drink, listen to live music, and soak up that downtown energy. With places like Maiden Lane and Mid-Market on the map, it’s clear The City is trying to bring a little life (and a lot of booze) to some of our quieter areas.

Read More →
Proposition 33: What It Could Mean for Rent Control in San Francisco and the Impact on Small Property Owners
Proposition 33: What It Could Mean for Rent Control in San Francisco and the Impact on Small Property Owners

Hey San Francisco, let’s dive into something that could have a big impact on our City—California Proposition 33. This upcoming proposition could tighten statewide rent control measures, and while it sounds like a win for tenants, the reality is more complex, especially for small mom-and-pop investors who rely on rental income for their retirement. Let’s break down what this means and compare it to the current rent control measures in place in San Francisco.

Read More →
Guess Who’s Back? Yep, It’s Me!
Guess Who’s Back? Yep, It’s Me!

Hey there, San Francisco! It’s been a minute (or a few years, but who’s counting?). If you’ve been around since the early days, you might remember that from 2007 to 2012, I ran a pretty popular real estate blog right here in the City. We’re talking thousands of readers, mentions from the likes of Curbed SF, SocketSite, and more. It was a wild ride, and I’ve missed every moment of it.

Read More →
You Listening, San Francisco? Higher Fees, Lower Loan Limits = More Expensive Mortgages
You Listening, San Francisco? Higher Fees, Lower Loan Limits = More Expensive Mortgages

Today’s news from the mortgage world sucks, especially for San Francisco Real Estate.

From the SF Realtor’s Association:

Read More →

555 Castro Street
San Francisco, CA. 94114

Phone
415.307.1392

Luba@LubaSF.com
DRE # 01768716

Hours
Monday – Friday
10am – 6pm

 
LuxeSF
Top Agent Network
San Francisco Association of Realtors

Buying or selling a home is one of the biggest and most personal decisions you will ever make.

With that comes a lot of different emotions. Luba’s ultimate goal is to assess her clients’ needs, imparting her San Francisco knowledge while giving honest feedback, and doing so with integrity.

She is a Certified Residential Specialist, a member of the exclusive Top Agent Network and a member of LuxeSF.

If you want a Realtor who will work with you to do whatever it takes to achieve and expedite realizing your real estate goals, Luba is the Realtor for you.

A real estate deal isn’t just a transaction, it’s your life. She understands this. If you aren’t satisfied, she’s not satisfied, and she’ll keep working until you are. Luba’s goal is to be your trusted real estate advisor for life.