REALTORS Scare the Crap out of SOMA Grand Developers!

It’s just like the story of the three little pigs…. REALTORS are apparently the big bad wolves that are going to HUFF and PUFF and BLOW the big developers down!

I caught this great post today from the folks at Curbed SF. 

The folks at the SOMA Grand seem to be AFRAID of San Francisco’s real estate agents.  It looks like they sent around an email to Joie deVire’s reward program members that mentions:

“When you visit (Joie de Vivre property SOMA Grand), we will offer you a free night’s stay at one of our hotels.*

Want another bonus? When you buy without an agent, you will receive up to $10,000** in Joie de Vivre hotel stays, upgrades, amenities and services!”

HA!  Are these folks for real???

Guess they’re afraid of the guidance that a buyer that’s represented by a REALTOR might bring to the table.

Gee, we might tell get our client MORE incentives, LOWER prices, RATE BUYDOWNS and more…

At some new developments, good agents have been able to get their clients a few hundred thousand dollars in combined savings and incentives!!!!

So, let me see – you can either go to the developer yourself, get a free hotel night and a whopping $10K in savings and hope and pray that the developer will have your interests in mind during the entire transaction….


You can go with an agent, get up to several hundred thousand dollars (not in every case, but HUGE savings are the norm these days and amounts will vary based on developer, starting price of the unit and more) in savings and incentives and know that you have a dedicated advocate on your side each and every step of the way.

Oh, and if you’re looking for information on what kind of price reductions and incentives the developers of the various new condos in San Francisco are offering these days – shoot me an email or call me at 415–307–1392.  I keep my finger on the pulse of the market and can help you get a great deal no matter which new development you want to call “home.” 

And what the hell, if you ask me to represent you in the purchase of new construction condo in San Francisco, I’ll even one up the SOMA Grand guys and throw in a gift certificate for a free weekend getaway (contact me for details) at the close of escrow so you can spend the weekend celebrating all of the money I saved you on the purchase of your new home.