I don’t know how long it’s been, but for some time now, San Francisco Realtors have been forced to carry around these ridiculous tokens to access listings in the MLS.
It was meant to be an extra layer of security that made sure we weren’t giving out free MLS access to assistants, or worse yet, to CLIENTS!
But as of February 1st, we will be able to ditch these magical tokens for other secure authentication methods that are akin to those used in the banking industry.
I don’t know what all this means, except that I will no longer be able to identify a Realtor upon seeing their keychain.
I’m going to have to figure other ways of figuring out if I’m sitting next to a SF real estate agent in a restaurant.
Maybe by their hair? Their nails? Their bluetooth earpiece? Their car?
I just don’t know. I’m at a bit of a loss. I don’t know what I’ll do when I meet a new client and I don’t have a secret key that allows me to unlock the mystery that is the MLS to dangle in front of them?
Hmm…. oh wait, maybe I’ll just do what I’ve been doing all along and give them access to San Francisco MLS for free anyway.
And in the meantime, I’ll work on some guidelines on “how to spot a realtor without the use of a token.” 😉