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It's About Sea Life 2009!

Last year, I got to be part of the It’s About Sea Life Benefit, an awesome event that my friend, neighbor and client, Milton Fiala of SurfAddict somehow magically pulled together.
The event was so awesome last year, that rather than just sponsoring the event, I decided to join in as an It’s About Sea Life Benefit partner!
And I’m not the only one that thinks that the It’s About Sea Life Benefit will be the bomb this year.
Other partners include FuelTV, Barefoot Wine, the Hilton at SF’s Fisherman’s Wharf, New Belgium Brewing CompanySF’s Hardrock Cafe, Daniel Castro, the Bay Club, ASR and Marc B.
This year’s event benefits SurfAid International, Save the Waves Coalition, Surfrider Foundation and The Marine Mammal Center.
More on the event from the press release:

EVENT DATE – Friday, November 20th, 2009 from 7:30pm-12am
EVENT LOCATION – Aquarium of the Bay
AFTER-PARTY LOCATION – Hard Rock Cafe at Fisherman’s Wharf from 12am-2am
The benefit will take place in San Francisco – at the Aquarium of the Bay – in the evening of Friday, November 20th, 2009, from 7:30pm – 12am. Attendees will be able to visit the Aquarium tanks/tunnels during the event. Cocktail Reception kicks off at 7:30pm. Live Auction begins at 9:00pm. Silent Auction bids end by 9:00pm. Music and dancing follows.
Celebrity guests, artists, designers and pro-surfers are expected to attend. Daniel Castro Band and Marc B. will will perform at the Aquarium of the Bay.
After-Party at the Hard Rock Café, at Fisherman’s Wharf, from 12:00am – 2:00am ~ Live Music by “Surprise” Surf-Celebrity & Musician.
Paddle-Out – Saturday, November 21st, 2009.
In the morning of November 21st, at 9:30am, local surfers, ocean conservationists, animal & life lovers will perform a Ceremonial Paddle-Out, led by Rochelle Ballard, Pro-Surfer & Yoga Instructor (“Surf Into Yoga” DVD), at Crissy Field East Beach/Parking Lot. This will be an ocean and land ritual to offer prayers for all ocean creatures and sea-life protection.
The morning Paddle-Out Ceremony will be followed by an opportunity to speak to sea life protection and environmental non-profit organization representatives about their causes and quest to preserve the ocean and sea life. Paddle-out will be free and open to the public.
Yoga-Session – Sunday, November 22nd, 2009.
On Sunday, November 22nd, a Yoga Session will be led by Rochelle Ballard, at the San Francisco Bay Club. RSVP required and $15.00 suggested donation will be reverted back to IASL’s 2009 Fund to be distributed to beneficiaries. Rochelle Ballard’s new “Surf Into Yoga” DVD’s,, will be available for sale and proceeds donated back to the cause.
Additional info and tickets available at and
Check Out Last Year’s Event Video and Photos.
IASL’s 2009 already confirmed partners and sponsors are Fuel TV, New Belgium Brewery, Barefoot Wine & Bubbly, Hard Rock Café Fisherman’s Wharf, Hilton San Francisco Fisherman’s Wharf, San Francisco Bay Club, Dragon Alliance, Luba Muzichenko (Zephyr Real Estate), Wise Surfboards, Jed Noll Surfboards, Jeff Clark Surfboards, Alex Martins Surfboard Repair, Daniel Castro Band, Marc B.’s Band, Giant Reef Limo, Noriega Produce, Rip Curl, Golden Gateway Swim & Tennis Club, Dr. Ana Amaya (D.D.S., M.S.), Vans Off The Wall, Sam Henderson Photography (Benefit), Charlie Zabielskis Photography (Paddle-Out), OCSC Sailing, Fish Restaurant, Thinknicity, Total Performance Health, Golden Gate Cycles, Frank Lew (State Farm), Robert Harris (artist), Ian Ross (artist) and K9 Intel, amongst others yet to be confirmed.
Stay tuned for updates on new Partners, Sponsors and the Auction list!!!
Contact: Milton Fiala, Jr.
Tel: (415) 948 5889
Email: [email protected]