A Personal Glimpse at 2009

san francisco real estate top producer

A lot of you found thisblog (both regular folks and industry professionals from near and far) thanks to the contest hosted at theFrontSteps.com. If that’s the case, don’t expect the newsletter to be sexy.  Unless, of course, you find real estate (and community) updates writtten by a chick that doesn’t take herself to seriously and likes to provide her clients and the public at large with as much transparent information about our industry as possible sexy!  If you do, you’re in luck, because this San Francisco real estate blog can get pretty sexy that way! 😉
In addition to winning the contest over at theFrontSteps.com, I achieved something else I consider to be even more spectacular in 2009 – Top Producer status at Zephyr Real Estate.  As many of you know, 2009 was a rough year for the real estate business.  There were a lot of ups and a lot of downs.  It was like one long roller coaster ride.  And as usual, I carefully selected the people that I took on the ride with me.  To be frank, I don’t have the time, energy or inclination to work with rude, unrealistic, arrogant, mean-spirited or stubborn clients.  (There are a few other adjectives I could use, but they’re not fit to print!)  I keep my client base small so that (1) it’s manageable and (2) I can pick and choose to work with people that are a joy to work with!  I always say that I love what I do for a living, and that I can only continue to love what I do by working with good people.  🙂  So considering that I passed up business several times in 2009, achieving Trop Producer status is something I’m pretty proud of this year. 🙂
The other thing I realized this year was just how important it was to stay true to myself.  I work twice as hard as many SF agents, I play twice as hard as many SF agents, and I am pretty real about my personal life, whether talking about the loss of my dogs in this blog, or my back tattoo.  (You can get an update on the back tattoo here.)
Point being, while a lot of agents struggled in 2009 to figure out how to make ends meet, I struggled in 2009 to find ways to be true to myself. I fired clients, passed up business and let people know more about me – not just as an SF Realtor, but as a human being.   Because frankly, if you don’t like who I am as a human being, you shouldn’t consider trusting me to help you with some of the biggest financial decisions of your life.
So, overall, 2009 ended up not being such a bad year afterall.  I not only managed to stay true to myself, to get a little recognition through a rather silly (but fun) contest and to share more of personality with blog readers and clients alike, but I also managed to do so while being a successful real estate agent during a rather crappy time. 
And most importantly, I had a good time doing it.  I had fun with my clients, helped my friends, created some amazing relationships and made a living enjoying (almost) every minute.  (My struggles with the MLS still give me gray hairs.)
And all in all, when looking back at what 2009 brought, I’m looking forward to 2010.  It’s already off to a great start.  I have a few clients that may have found their dream homes, and a few listings you’ll be hearing more about in the near future.  AND, I know that I’ll have a good time helping good people achieve their San Francisco real estate goals.
So, here’s to a healthy and prosperous year to all of us!  May 2010 and the decade ahead bring us good times, good friends and lots of laughter!  And if a real estate opportunity presents itself along the way, give me a holler – we might just find ourselves creating some warm memories on the way to achieving your real estate goals.  🙂

Luba