San Francisco isn’t just where Luba sells homes. It IS home.

With two decades navigating The City’s ever-evolving market, Luba brings sharp strategy, concierge-level service, and lived-in local knowledge to every client and every deal.

Raised in the Richmond District and proudly based there, she’s watched San Francisco shift and evolve, seeing opportunities unfold in real time. Her background in hospitality and office management built the foundation for what she delivers today: white glove representation without the pretense.

Luba began her real estate career at Zephyr Real Estate, earning Rookie of the Year and quickly rising to Top Producer. In 2024, she joined Vanguard Properties for its independence, integrity, and modern edge.

She’s the advisor who will tell you what not to buy and the strategist who sees around corners. Luba offers luxury-level service to every client, from first-time buyers to seasoned investors. She’s also a host on ADTV’s Emmy-nominated, Telly-winning Selling San Francisco, sharing her expertise and love for The City with audiences worldwide.

Luba serves on the board of Beyond Rescue, fosters dogs, and is usually growing something, whether it’s a houseplant, a home, or a better way to live. She helps clients move with purpose and confidence, always with an eye toward living beautifully.

“I help my clients live beautifully and move confidently, whether they’re buying their first home or refining a portfolio. With thoughtful strategy, expert guidance, and care that lasts long after closing, every decision is designed to support not just where you live, but how you live. Because this isn’t just real estate, it’s your life.” - Luba